Are There Gaps In Your Marketing Program?

Most companies have some gaps in their marketing program. By not addressing them, you could be missing some big opportunities to better establish your brand and to grow your business. Below are some of the most common gaps I've seen. Staying in contact with existing customers. Many businesses focus so much on acquiring new customers, they forget the potential of increasing business with their existing base. An easy solution is to regularly send out email updates about your business, services, products and customer success stories. Ignoring the power of social media. Yes it is hard to maintain and find time to create interesting posts. Over half of the prospects considering doing busin

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