What's HOT & What's NOT! MARKETING AND ADVERTISING TRENDS IN 2018. Often when I meet with clients, I am asked "Is there anything new in marketing I should be looking at?" Once a year I like to share what I'm seeing as the HOT trends and the NOT so hot Marketing and Advertising programs. WHAT'S HOT... SOCIAL MEDIA ADVERTISING. I'm not talking about posting here. This is the advertising programs offered by Facebook and Linkedin. These programs offer demographic targeting sim