What's HOT & What's NOT!

What's HOT & What's NOT! MARKETING AND ADVERTISING TRENDS IN 2018. Often when I meet with clients, I am asked "Is there anything new in marketing I should be looking at?" Once a year I like to share what I'm seeing as the HOT trends and the NOT so hot Marketing and Advertising programs. WHAT'S HOT... SOCIAL MEDIA ADVERTISING. I'm not talking about posting here. This is the advertising programs offered by Facebook and Linkedin. These programs offer demographic targeting similar to direct marketing. RETARGETED DISPLAY ADVERTISING. These are the Online ads that follow you on the Web after you visit a Website. This type of advertising offers great branding potential and increased prospect c

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