When I entered the advertising business, I was mentored by a man named Joe Urey.  Joe taught me that before creating an ad campaign, we had to do the research to find out if a market really existed. This research might include surveys, telemarketing or focus groups. Ra...

In 1991 Jack Palance portrayed the character Curly Washburn in the movie City Slickers.  His most famous line from the movie came as he was giving Billy Crystal's character, Mitch Robbins, advice on the secret to life. "What is the 1 thing?" he asked.

That l...

How To Improve The Effectiveness Of Your Email Marketing.

Many businesses are utilizing email marketing to stay in touch with customers and prospects.  This is particularly important now as so many are working from home.  But low open rates can be discouraging to market...

Getting Through Turbulent Times:
Lessons From My Dad

The year was 1938.  The country had been in a Great Depression for 9 years.  An 18 year old, jobless man from Stanley County, joined thousands like himself at FDR's Civilian Conservation Corps. That man was Walter Jam...

5 Ways To Kick-Start Your

Business In The New Normal.

As businesses start to reopen, many owners are asking themselves how do I get my sales back up?  People have been locked in for over 2 months, the pandemic is far from over, there is still widespread concern among cu...

4 Tips To Looking Professional

In An Online Meeting.

All of us are attending more Online meetings on Zoom, GoToMeeting and other platforms. For some, attending these meetings without any instructions or guidelines for looking professional are a concern.  Here are 4 tips...

Can You Increase Your Market Share In This Uncertain Time?

While the Coronavirus has affected many businesses, a large number of Essential Businesses are actually doing quite well.  These include many of the construction areas, some manufacturers, grocery stores, home i...

How To Market In A Pandemic.

The Coronavirus has the whole country in a panic. But those of us who operate businesses know we have to come through this and keep our customers happy.  The important thing is to stay calm and continue to communicate with customers and pros...

Do You Need More Sales Leads?

To grow a company, many things are required, but it is hard to do without sales.  To increase sales many companies push their salespeople to make cold calls, a process that is difficult in today's environment of voicemail and email.  And ma...

Most companies have some gaps in their marketing program.  By not addressing them, you could be missing some big opportunities to better establish your brand and to grow your business.  Below are some of the most common gaps I've seen.

Staying in contact with exist...