

- 1 min
The Fear of Selling
Why It Can Now Take 10 Or More Engagements To Turn A Prospect Into A Customer The business marketplace has experienced significant changes in the last few years that have made the sales process much more complex and difficult for salespeople. Companies who utilized traditional sales methods such as cold calling, in-person sales calls and phone sales are now finding this no longer works in a post-COVID, digital marketplace. The sales cycle of turning prospects into customers