The Dangers Of Hunch Marketing

September 14, 2020

 When I entered the advertising business, I was mentored by a man named Joe Urey.  Joe taught me that before creating an ad campaign, we had to do the research to find out if a market really existed. This research might include surveys, telemarketing or focus groups. Rarely did we embark on spending a clients budget until we knew the potential of the market.

 

Today with the faster, digital pace of business and companies looking for quick sales solutions in a down economy, I'm seeing a lot of businesses chasing new markets perceived on a hunch.  With little or no research, these companies are spending marketing dollars, in an attempt to open markets that may not even exist.
 

I'm reminded of the carpenters rule, "measure twice, cut once." In this very unusual economy, it is important to do your due diligence of research before you market.  You need to know if a business is even currently open.  You need to know if they can use your product or service and you need to know what the competition is doing. Failure to find this out can lead to expensive mistakes.

 

Frank Capra once said, “A hunch is creativity trying to tell you something.”  My advice would be to make sure a hunch is telling you the right thing before you jump in with both feet.

Share on Facebook
Share on Twitter
Please reload

Featured Posts

The Dangers Of Hunch Marketing

September 14, 2020

1/8
Please reload

Recent Posts

August 24, 2020

Please reload

Archive
Please reload

Search By Tags
Please reload

Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square
Serving Charlotte, NC with Advertising & Marketing, Lead Generation, Website Design, SEO and Creative Services Since 1994.
CALL » (704) 246-8428 

© 2020 by Burris Creative Inc.