SEO vs SEM: Do You Know The Difference?

SEO vs SEM:

Do You Know The Difference?

Business owners often ask me about the difference between SEO and SEM. So this month I’m going to explain both and how each affects the ability of your Website to be found. Search Engine Optimization (SEO) is work performed on your Website to help it to be found on search engines. This can include:

• Adding search engine friendly page titles and descriptions to your Site

• Having keyword rich text content on your site

• Tagging images with keyword tags

• Developing changing content for your Home page

• Adding links and backlinks to your site

SEO helps to position you site in higher page position in the organic listings on search engines. Search Engine Marketing (SEM) includes those things you can do at the Search Engine and Internet level to gain higher page position on search engines. Many SEM solutions involve a cost to have higher page positions. This can include:

• Google & Bing paid search engine advertising

• Retargeted advertising

• Social Media paid advertising

• Advertising on Online Directories (Yelp, YP.com, etc.)

• Local map listings

The best solution for most Websites is to address both SEO and SEM to make sure potential customers find your Site. Burris Creative provides SEO and SEM services. We would welcome the opportunity to discuss your needs in this important area.